Ports of Auckland Annual Review 2011

Insight. Working for New Zealand

There is a nice play on scale in this publication. The significant figures are highlighted with scale, putting them on top of the hierarchy scale. The exception is the page with the full colour photos, the eye is often drawn to colour first, then followed up by glancing at the larger figures.

This play in scale is something we should be incorporating into our own info graphics. It functions nicely in readability which is successful in our graphic design sense. Notice the mat gloss paper stock, very nice I must add. This kind of paper stock is what I am most looking forward to trailing out for our publication.

Here is the link to check out the other spreads: http://bestawards.co.nz/entries/graphic/working-for-new-zealand-ports-of-auckland-annual-review-2011/

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