SUMMARY OF READING- DESIGN IS THE PROBLEM

“DESIGN IS THE PROBLEM”

This reading is about sustainability, carbon footprint, design, fashion, what designers can do to make the world more sustainable and other important people and their perspectives. These to me are the highlights for this reading.

This reading would really help our live project- for mobile application. It covers how we should see and handle things on different perspectives. This will allow designers to understand how we should design with purpose and enable us to adopt sustainability in our own practices. I also included quite a few quotes from the readings to summarize the overall context.

SUSTAINABILITY

-An approach to design, development, and development that focuses on the environmental, social and financial factors.

-Focuses on efficient and effective solutions that are better for society, the environment and companies.

-It refers to human and financial issues as much as environmental ones.

Here’s a most agreed upon definition from Brundtland Commision (1987)

“(Use and) Development that meets he needs of the present without compromising the ability of future generations to meet their own needs”.

-Designers need to reflect on this more often.

-Needs to address people, which regards to: cultures, needs, desires (known collectively as HUMAN CAPITAL), environment that sustains us (known as NATURAL CAPITAL) and financial mechanisms (known as FINANCIAL CAPITAL).

“The only way to approach sustainability effectively is from a system’s perspective so therefore we need to consider a wide perspective before diving into details”.

CARBON FOOTPRINT

-Is a way of estimating the amount of carbon dioxide our activities generate.

-The reading suggests, “We can find ways to lower these emissions” by doing so:  heating our homes, driving cars, eating, drinking, working and living.

WHAT CAN WE DO TO BECOME MORE SUSTAINABLE?

-Start by learning about the issues

-Evaluate our impacts with CARBON FOOTPRINT (through calculators)

-Make better choices: Be more efficient, using fewer materials, wasting less food, don’t drive if not necessary, insulating our homes etc.

AS A DESIGNER, WHAT CAN WE DO TO MAKE THE WORLD MORE SUSTAINABLE?

-Designers should understand the breadth of sustainability and strategies for developing more sustainable solutions

-To become advocates of sustainability (these issues are for: own organizations, clients, partners and other stakeholders)

-Address sustainability issues in our own individual projects.

-Sustainability is most powerful when it becomes part of an organization’s values and mission.

NATHAN SHEDROFF

“is one of the pioneers in experience design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful—and has played an important role in the related fields of interaction design and information design. He is a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers”.

Nathan Shedroff talks about solutions desired outcomes and how to implement them. His focus “is the design of a world that works. Nathan delivers an outstanding primer on the precepts of sustainability, the challenges facing the world, and the pragmatic answers in a playful and accessible manner.

Nathan suggested a reading for his students and is recommended for companies, here are the details of this book:

-L.Hunter Lovins Author of: “Natural Capitalism and sustainability chair, Presidio School of management.

 

WHAT IS THIS BOOK ABOUT?

-How the design industries can approach the world in a more sustainable way

-Design is interconnected

-Design that encompasses the synthesis of: usefulness, usability, desirability, appropriateness and balance.

-Here’s a good advice from Nathan- “ Don’t do things today that make tomorrow worse”.

-“Sometimes making matters worse”-even where our best intentions have been engaged, our outcomes have fallen short.

-“Designers are taught to make “new” design, when it isn’t really better or when “old” doesn’t need replacing”.

DESIGN: (here are a few pointers that we should consider)

“Designers must learn to patch together a series of disparate approaches, understandings, and frameworks in order to build a complete solution”.

“Solutions should be better than the baseline, one of the biggest problem is “OVER POPULATION” ex. China instituted a one-child-per couple policy to great outcry, and its effect has yet to be truly felt”.

“You don’t have to create perfect solutions, but instead, make conscious, informed considerations such as: financial, environmental and social issues, just like you should across the dimensions of CUSTOMER EXPERIENCE.

“It’s easy to understand the concept of a systems perspective: The system is the sum total of everything affected by an activity”. Therefore it requires an appreciation and understanding on how various systems interact with each other which includes: ENVIRONMENTAL, FINANCIAL and SOCIAL SYSTEMS

COMPARISON BETWEEN FASHION & DESIGN:

 

DESIGN:

-Successful Design is CAREFUL and CONSIDERED, it responds to: customers, users, participants, people, market, company, brand, environment, channel, culture, materials and context.

-Seeks to understand how to make people’s lives better.

-Best design: has future, therefore it is sustainable.

-Most meaningful design: Culturally and Personally Relevant.

FASHION:

-Is about responding to: People’s desires, Aspirations, and the reality of materials and the human body within a cultural context.

NOTE: every solution designed today has more negative impact on the planet than a positive one.

FRITJOF CAPRA (definition of sustainability)

-“Human activity that does not interfere with nature’s inherent ability to sustain life”.

-All designers can make things better

BRIEF BIOGRAPHY:

Fritjof is an Austrian-born American Physicist. Author of several books: The Tao of Physics, The turning Point, Uncommon Wisdom, The Web of life and the Hidden Connections. Founding director of the Center of Ecoliteracy in Berkeley, California.

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